Search Engine Optimization (SEO): Start With The Basics

The concept of search engines optimization (SEO) is to increase your site traffic to boost your online popularity or to give your business a healthy profit. The main aspect of SEO is to optimize your site to be used by search engines, and making sure that they will appear in its results.

Search Engines: The Basis For SEO

Search engines are being utilized by many Web surfers today to look for information on the World Wide Web. Using keyword variations to look for information on the Internet, search engines compare these keywords with different sites under their database, and returns the most accurate matches in search engines results.

Note, however, that these results are often in multiple pages depending on how many sites are matched during the search. Your target is the first page of these search engine results and placed in the top rank -- preferably the first. This is where search engine optimization comes in.

Basic Tip # 1: Keyword Optimization

In order to increase your site traffic by being placed on the top rank of search engine results, you need to optimize your site with keywords that will determine the match during one of these searches. It is advisable to come up with different keyword variations and applying them on your site; the more keywords you have, the bigger the possibility that these search engines will be able to sniff you out.

There are four main areas in which search engines will look for keywords and compare it with those keyed in by a Web surfer, and these are: domain name (site address), site title, description (Meta), and body. The first three is the top priority.

For this tip, it would be best to avoid spamming keywords on your site, like many amateur Webmasters do on the Internet. This will result in having your site black listed by many search engines, as well as being banned and removed from its index -- which will not benefit your site at all.

Basic Tip # 2: Publishing Articles

Submitting articles that reflect the theme of your site is also one way of SEO in boosting your site traffic. You need to optimize your articles with keywords so that they can be picked up by search engines, as well as placing a link of your site into these articles so that readers can redirect to your page if it catches their attention.

Basic Tip # 3: Page Ranking

Aside from the number of keywords in your Web document, search engines will also determine your position in search engine results through the use of page ranking. A page rank is increased when there are more links out in the World Wide Web that will point to your site. The more links are out there; the bigger your page ranking would be for better search engine results.